Here at Asahi Productions, we are proud of the fact that we have helped support the Japanese animation industry since its creation. We are one of the few companies in Japan that has continued to hold the passion for animation that was passed down from a time when people who refined their skills before animation production was digitalized as it is today still worked continuously. Recently, Japanese animation has been receiving a lot of attention from the world over. It is being highly acclaimed all-around on a number of aspects, of course on skill, originality, and quality of work, but also on the design and planning behind it, including the structure of its business schemes and merchandising. Asahi Productions brings the overall know-how that has been fostered over many years in Japan to the rest of the world. Just as Japanese animation has come to be called “japanimation”, we encourage the birth of new animation from the incorporation of various countries’ own culture and customs into it.